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Introducing our new Sumdog avatar

Back in January, we set ourselves the challenge of creating a new and updated 3D Sumdog avatar. From some early research we knew that children wanted to feel represented in their avatars and so we set out to make that happen.

We’re delighted to announce that the new avatar is now ready and will be released starting on June 17th! Here is everything you need to know.

Why are we releasing a new Sumdog avatar?

At Sumdog, we know how important it is for children to grow up seeing themselves represented in the world around them. An avatar provides children with a way of building a visual representation of themselves in games, and so, in line with our company value of ‘inclusive’ we looked at how we could make this experience even better on Sumdog.

The Octalysis Framework for Gamification & Behavioural Design outlines how users are motivated more when they feel ownership of something – from winning rewards or taking time to customise a profile or avatar. Therefore, it makes sense that children who spend time creating an avatar are likely to experience greater engagement with the games. This is something we want to encourage to help keep children motivated to learn through Sumdog.

What can your students expect?

Through our improvements, we can now offer even more choice for children to select when building their visual representation on Sumdog. Your students can now look forward to:

  • A new-look 3D avatar with advanced movement
  • New non-gendered hairstyles and facial features
  • A wider selection of outfits and accessories
New Sumdog avatar - skin tone choice selection
Skin tone selection
New Sumdog 3D avatar wheelchair selection
Tops choice

Want to see the new avatar in action?

If you’d like to try the new Sumdog avatar with your class, create a free teacher account now.
Already have an account? Log-in on June 17 2022.

Sumdog Avatar FAQs

To help you prepare for the release of the avatar, please take a look at our FAQs.

When is the new Sumdog avatar launching?

The new avatar will be released on the web on the 17th of June and on the app shortly after.

Do I need to let my class know about the new avatar?

Students will see a message about the the 3D Avatar when they first log in, so there’s no need to explain ahead of time other than to generate excitement

How many games will feature the new avatar?

Over the next couple of months we’ll be adding the new 3D avatar to all the games which featured the old avatar (about half of our games). The first game you’ll see the new avatar in is Street Dash. Street Dash will become one of the six free games starting June 17th to give all Sumdog users the opportunity to see it in action!

Will I be able to see the new 3D Sumdog avatar in the house and garden?

We will eventually add the avatar to the house and garden, but initially it will only appear in games.

I can’t see the new Sumdog avatar, why is this?

The new 3D avatar will be available on the website or on the newest version of the app. If you’re using a smartphone or tablet, you’ll have to update the app to the latest version (version 68) to see the new avatar.

My class spent a lot of their coins on their current avatar. Will they get these back?

Yes, students will automatically receive coins for any purchased items they currently own (this doesn’t apply to items they’ve sold). When students first log in, they’ll see a message explaining the amount of coins they’ve received as reimbursement.

Will my class be able to see their old avatar?

Students will no longer be able to see the 2D avatar. They’ll still be able to see and edit the ‘3D Face’ avatar that appears in games up until the new avatar is added to all the games.

Will my class be able to keep the clothes and accessories they purchased for the 2D avatar?

No, students will no longer be able to use any items purchased for the 2D avatar. However, they can use the coins they receive as reimbursement for these items to purchase new ones for the new 3D Sumdog avatar.

Will my class be able to give gifts?

Students won’t be able to give gifts for the time being. Any unopened gifts that a child has when transitioning to the new avatar will be automatically opened, and the child will receive it’s value in coins as if it was a purchased item.

I have a question that’s not covered here, who do I contact?

Please contact if you have any further questions.